Social Media Marketing Strategy
Listen to the Online Conversation
For the past 100 years companies have had the luxury of deciding what they will produce and sell, what their brand message will be and how they will deliver it to their audience.
The Internet changed that.
We're in the age of social media marketing. Strategy in this new business environment is just as vital as it has ever been. Don't get distracted by the slew of new social media tools or lured into spending resources just because "everyone is on Twitter."
Social media offers you the opportunity of doing in-depth research at virtually no cost. It is possible to set goals and get ROI, but you have to know where you're going and what you want to achieve. Tap into the online conversations to find out:
1- who is talking about you
2- what they're saying
3- is it positive or negative
4- where are the conversations taking place
5- what communities talk about you
6- what are your competitors doing in social media
7- what's the buzz about them
8- what content resonates with your audience
9- are there subjects of interest you could provide content for
10- what social sites have the most conversation
11- who are the "fire-starters" you need to connect with
12- who are the influencers in these blogs or communities
13- where are the opportunities and threats
Once you have this information you can allocate your resources wisely. You'll know where to start and what social sites you should be concentrating on.
When you know the lay of the land it's much easier to plot a path to your destination. A social media marketing strategy is your roadmap.
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