To be successful with social media, as with any marketing or PR campaign, you need a long-term strategy. "Properly managed, social media can deliver measurable results," says Jeremiah Owyang of Forrester, who wrote the report.
Do your homework. Listen to the conversations and gather information. Then picking the right tools will be easy and logical.
Social Media Marketing Tools:
1- Social Media News Releases
2- Articles
3- Blogs
4- Micro blogging (Twitter)
5- Podcasts
6- Videocasts
7- News Feeds (RSS -Really Simple Syndication)
8- Socializing news and web content – tagging/bookmarking/sharing
9- Social Networks
10- Social Media News Sites
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